Our Reference: J5888
Job Terms: Permanent
Salary: Dependent on Experience
Job Category: Marketing
Marketing Manager (UK) A Marketing Manager is required to join the worlds’ leading yacht charter business with over 2,500 boats operating in over 70 destinations in the Caribbean, Mediterranean, Europe, Asia and the Pacific. Job Purpose The marketing manager will lead the UK and Ireland Marketing team working closely with the wider internal commercial teams to deliver acquisition and retention campaigns across digital and offline channels, which are integrated, consistent and effective. Success factors include managing the marketing budget, delivery of all marketing activities on time and to budget and being able to demonstrate the value of activity through effective measurement. This is a global holiday/charter brand, with the UK as its lead market. This role requires someone who will champion the brand, drive forward new initiatives with a test and learn approach which the wider global teams can learn from. We are looking for someone with experience of managing projects, inclusive of events and budgets with a collaborative approach working across teams and departments. An interest in sailing would be a distinct advantage. Primary Responsibilities • With the support of the UK Senior Marketing Manager, conceive, manage and implement marketing strategies, plans and budgets for the UK, ensuring that these are in line with global marketing and brand strategy. • Manage the invoicing and budget controlled process, including recording of all spend and tracking against plan. Monitor and report on a weekly process. • Work with the in-house digital team to ensure web and digital marketing activities (email, website updates, online advertising, SEO, PPC and online partnerships) are incorporated into the plan for a truly integrated approach. • Develop and implement integrated and multi-channel marketing campaigns for the UK market, ensuring appropriate customer segments are targeted through relevant channels with engaging messaging and content and alignment with brand visual and verbal identity. • Evaluate and report weekly on effectiveness of marketing activities and initiatives and provide recommendations for optimising marketing ROI. Ensure insights are fed back to the Marketing Analytics team. • Manage the design, production and fulfilment of all marketing collateral, including the annual brochures, working alongside the marketing services team. • Identify third party partnerships, sponsorships and event opportunities, initiate and drive those collaborative marketing opportunities to the benefit of the brand. • Ensure delivery of strong and effective presence at boat shows, maximizing opportunities for new customer acquisition, and continually seeking ways to improve our presence, or exploit other event opportunities. Person Specification • Experience in managing online and offline marketing, including print, direct mail, social media and email marketing, preferably events and partnerships / sponsorship. • Evidence of campaign management, including successful new customer acquisition initiatives and CRM. • Strong analytical skills and be able to demonstrate how insights have driven ongoing improvements in marketing activity. • Experience of managing and reporting on marketing budgets and communications plans. • Excellent communication and copywriting, presentation, organisational, and project management skills. • Ability to effectively multi-task and prioritise tasks efficiently and consistently in fast-paced environment. • Familiar with CRM and platforms such as Hubspot • A passion for travel and ability to travel to destinations featured. Location - South Coast Salary – Dependent on experience To Apply – Please send your CV to Clare@marineresources.co.uk or call Clare on 02382 024 278 for more information.