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CRM Manager


Our Reference: J4859

Job Terms: Permanent

Location: South East

Salary: Dependent on Experience

Job Category: Other


An Experienced CRM Manager is required to join one of the world’s largest marine electronics companies producing and marketing three leading marine electronics brands. Sold worldwide in more than 100 countries and with approximately 1,500 employees globally – this is an exciting time to join an established business. Building on a solid CRM platform the successful candidate will work within an exciting team of Digital managers, (.COM, Social, Media and more), analysts and an in-house development team to bring ideas to life and execute across multiple markets. All with an objective of driving retention and loyalty across multiple products and services. You will also be responsible for Customer data at a business level, leading virtual teams across Marketing, Customer Service and Sales, to deliver single customer view and personalised experiences to customers at every touchpoint. Using Microsoft Dynamics and closed user groups to maximise returns and reward loyalty, you should be consumer-orientated and motivated by retaining and cross-selling. Key objectives • Own the consumer relationship via CRM • Work with regional teams to run all e-marketing and consumer campaigns • Support ecommerce team to Increase direct sales from existing database • Integrate ecommerce into CRM and email platforms • B2B – Support marketing requirement via CRM for our customers Key Responsibilities: • Delivering single customer view and personalised experiences to our consumers at every touchpoint • Owning email database & managing email programmes, supporting execution via regional teams and ensuring best practice • Design email communication optimisation test plan & improve key success metrics • Monitoring & reporting customer repurchase rates and consumer satisfaction • Managing and maintaining research & insight programmes • Work with Web ops manager & ecommerce team for implementation. • Negotiating with networks based on customer value analysis • Ongoing testing and optimisation of new and emerging customer acquisition channels, such as lead generation, private sales, collaborations, re-targeting • Set up and manage loyalty programmes for consumers • Manage CRM requirements for marketing with Customers, ensuring tracking and analysis of customer marketing activity Essential Skills and Experience • Experience with Microsoft Dynamics and Click Dimensions • Passionate about product, strong market and brand awareness • Relevant experience in an established online consumer electronics retailer or similar. • Numerate with strong analytical and computer skills. • Proactive, exceptionally organised, methodical and efficient. • Must have the confidence to contribute ideas to the team and working processes • Significant experience working in high performing Data teams, preferably in the consumer electronics industry • A proven track record of planning and managing Data, CRM, Digital Retention and Loyalty Location - Southampton Salary - Up to £45,000 dependant on experience To Apply - Please send your CV to clare@marineresources.co.uk or call Clare on 02382 024 272 for more information.